Many good billboard buys are overlooked, forgotten or even not researched by large advertising agencies and buying services. The question is why? The answer is simple and most unfortunate. These services in the majority of cases just don’t do their work. It’s much easier to call your current representative who works for a large national [...]
Yearly Archives: 2010
Chicago Billboard Advertising – Vinyl vs Paper
April 2, 2010 – 8:26 am
In making an advertising decision one has 3 elements to consider. They are the medium, the market to be reached and the message. No matter what your medium choice is, the message must be right on. In billboard advertising it’s very important one uses the best substrate as well. If you’re a local business, you [...]
