Many good billboard buys are overlooked, forgotten or even not researched by large advertising agencies and buying services. The question is why? The answer is simple and most unfortunate. These services in the majority of cases just don’t do their work. It’s much easier to call your current representative who works for [...]
In making an advertising decision one has 3 elements to consider. They are the medium, the market to be reached and the message. No matter what your medium choice is, the message must be right on. In billboard advertising it’s very important one uses the best substrate as well. If you’re [...]
Outdoor advertising is very unique in delivering its message 24 hours a day 7 days a week. It’s your silent salesman stating who you are, what you do and where you’re located. With other media you buy one spot announcement or one display advertisement at a time. You have to buy many [...]
I moved to McHenry County in 2006. However, I have been visiting the area frequently for the past 15 years. My parents retired to Algonquin in the early 90’s and my siblings soon followed. I had no idea how far the County expanded or how much it had grown until I started selling [...]
I work for Mixed Media Group, a Billboard Company. Prior to working for Mixed Media Group, I had experience on the Real Estate side of an International billboard company working in their Chicago regional offices. I now live in McHenry County and am selling McHenry County Billboards. It is educational and refreshing to [...]
When making an advertising decision for your business there are 3 factors you must review. They are the message, market and medium. These factors are crucial to making prudent decisions with your advertising dollars. We will discuss the medium of billboards in this blog.
You first have to consider that people spend approximately [...]
A lot of people seem to think only the size of an ad, or billboard in the case of outdoor advertising, determines readership of the advertising. This is not necessarily true. What does determine readership is the layout and how the design works within the environment it is competing in. For [...]
Fox River Grove is a town that is 40 miles northwest of the city of Chicago in Illinois. According to the 2000 Census, the population of Fox River Grove was 4,862. That number increases during the winter months due to the Norge Ski Club which has a 120-foot Olympic regulation ski jump, and during the [...]
Algonquin, Illinois is a village outside the city of Chicago. The village is known as “The Gem of the Fox River Valley”, since its downtown is cuddled up with the heart of Illinois’ Fox River Valley. A 2007 special census said Algonquin’s population was at 30,548 and rising considerably. This village has been known as [...]
If you own a business in McHenry County you have probably tried a number of different advertising techniques in order to increase your sales. The proper advertising for your business needs to be as personalized as the products and services that you provide. You have to take a customized approach to advertising in order to [...]
