If there is one common misconception about marketing and advertising that I hear from locally-focused small business owners in Crystal Lake it is that internet advertising will improve sales and help them to build their brand. In actuality, neither of these are true. Here I will explain why.
Internet advertising targets those who already know [...]
A perennial theme woven throughout our conversations with potential clients and other people curious about the McHenry County advertising business is actually a misconception. With the dawn of Google adwords and pay-per-click advertising, businesses in smaller cities have completely foresworn advertising in traditional media, a move that now more than ever has come back to [...]
If Google’s recent stock price is any indication, the age of online advertising maybe coming to an abrupt… suspension. Conventional strategies like Adwords and affiliate sites have been replaced by more clever and efficient SEO strategies, and more and more businesses are realizing that a dominant online presence is no substitute for a strong brand. [...]
A new business climate requires bold new business decision-making. With marketing accounting for most business’s non-employee expenses, it is now absolutely necessary for businesses focused on the Chicago market to consider new ways to build their brands and reduce advertising costs to bolster their position for the better times that are surely ahead.
While businesses [...]
A friend of mine who runs an SEO business in Chicago recently told me that his business has tripled over the past year or so, in no small part due to the rising perception that Adwords aren’t working as well as they used to.
When I asked him why, he suggested that buyers of those [...]
Just because your target market is smart does not mean they can’t be persuaded to do business with you. Even the ivy league elite are open to suggestion and can be convinced to buy something they aren’t necessarily looking for. Ground zero for this case study is Cambridge, MA. If there is anything that Harvard [...]
As a full-service media agency, we are often asked to help clients devise clever ads for their Chicago billboards. The best way to figure out what to include in your billboard advertisement or how to convey your message is to determine which traffic categories of business yours falls into, and to pursue a strategy that [...]
As a city of a certain style, Chicago has many features that make it a distinctly different place in which to market products and services. Leaning more toward the marketing footprint of New York, Chicago has myriad opportunities for the creative marketer.
As a city whose residents and workers alike get around on foot, there [...]
For businesses of all sizes during tough economic times, it is important to devise and implement a comprehensive marketing strategy that will acquire the customers needed to stay afloat while saving money to invest in more aggressive marketing once the economy improves.
While in recent years, pay per click advertising offered through search engines like [...]
