Advertising in Iowa can be a challenge for many companies. With hundreds of local newspapers, yellow pages and radio stations, these typical advertising mediums are highly dissected. To effectively capture a market larger than a single town, one must look to billboard advertising to reach an efficient “Bang for your Buck” factor.
Iowa billboards [...]
Branding in today’s economy is more important than ever. Getting your name out to the masses and creating top of the mind awareness is the most important thing you can do to not only stay afloat, but to thrive in our current economy. Nothing can create top of the mind awareness cheaper and [...]
Anyone who keeps up on this blog will be familiar with the famous Harvard experiment that showed that a strong outdoor advertising campaign, in combination with a modest SEO campaign, yields better results for local, pedestrian-based businesses than the overused web advertising that so many businesses are implementing with diminishing returns.
In fact, during this [...]
