For businesses of all sizes during tough economic times, it is important to devise and implement a comprehensive marketing strategy that will acquire the customers needed to stay afloat while saving money to invest in more aggressive marketing once the economy improves.
While in recent years, pay per click advertising offered through search engines like Yahoo and Google has been the gold standard in converting web browsers into customers, this model requires a significant outlay of cash in order to convert customers during a time when fewer and fewer customers are “convertible.” That’s why more and more smart advertising money is turning toward more traditional advertising media that will preserve and even enhance brand strength – essential for when customers are once again able to spend money on products and services that those companies are offering.
Whereas print media was once the best way to promote a strong brand locally, fewer and fewer people are actually consuming printed media content. These days, the only guarantee to reach customers interested in Chicago businesses is to promote your brand to them where they can’t help but see it: in the streets and on billboards. To be sure, in the past, a simple ad in the Chicago Tribune would reach millions of Chicagoans; but marketing in newspapers limits your audience! The name of the game when it comes to advertising in Chicago these days is billboard advertising and guerrilla marketing.
Only the billboard ad is guaranteed to be observed by anyone who encounters it. And while web ads like Adwords, etc have long been nuisance for customers to ignore, bored commuters and strolling pedestrians alike appreciate having something to look at as they make their way past your ad, many of whom will pass it more than 1400 times a year en route to and from work and as they step out for lunch.
These tough times call for rethinking your company’s marketing strategy. Making billboard advertising a part of that strategy in the Chicago market is an inexpensive way to make sure your brand is top of mind now and in the future. For more information about Advertising in Chicago please call Denny Orsinger at 847-462-8433.
