Chicago Billboard Advertising

As a city of a certain style, Chicago has many features that make it a distinctly different place in which to market products and services. Leaning more toward the marketing footprint of New York, Chicago has myriad opportunities for the creative marketer.

As a city whose residents and workers alike get around on foot, there are many street-level opportunities to advertise in Chicago. First, traditional billboard media on buildings, construction sites, and transportation hubs offer the advertiser significant “eyeball” exposure to a broad demographic with interests that run the gamut from immigration attorney services to private wealth management services. Second, large pedestrian concentration and a wide age demographic make guerrilla marketing a particularly effective tactic for advertising in Chicago.

While Chicago’s heavily used public transportation system affords the advertiser many opportunities to reach a broad but urbane demographic, it is ultimately the city’s infiltration by car and truck drivers that affords a marketing person the ideal opportunity for reaching their market.

Chicago billboard advertising abounds along the most heavily trafficked routes. Eyeballs are higher than along even some of the more heavily trafficked commuter routes to New York City while the billboard advertising real estate costs about half of the price.

Lastly, as a city that hosts a whole range of nightlife, Chicago offers the clever marketer opportunities to reach their target at their most vulnerable. For instance, a recent trend in Chicago advertising is for advertisers to place ads in public restrooms and on matchbooks, allowing them to make an indelible impression on an activity that doesn’t usually get associated with a brand of any kind.

Media and products targeted at the younger urban demographic who is bound to encounter bathroom stall or matchbook branding has been tremendously effective at increasing awareness among a core demographic for those looking to tap into the core and future of Chicago’s prosperity: the student and young professional classes. For more information about Chicago Billboard Advertising please call Denny Orsinger at 847-462-8433.

This entry was written by admin, posted on January 21, 2009 at 2:17 pm, filed under Billboard-Advertising and tagged , , , . Bookmark the permalink. Follow any comments here with the RSS feed for this post. Post a comment or leave a trackback: Trackback URL.

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