Mixed Media

A friend of mine who runs an SEO business in Chicago recently told me that his business has tripled over the past year or so, in no small part due to the rising perception that Adwords aren’t working as well as they used to.

When I asked him why, he suggested that buyers of those ads have ‘realized’ that the online advertising arena is just too crowded with businesses all offering the same product or service, so businesses have no real competitive advantage by being the “first” of a number of advertising partners and instead benefit from reaching their customers indirectly, through search terms that aren’t exactly what their customers are looking for, but are close.

In my mind, this makes a stronger case for Chicago outdoor advertising than any pitch with any statistics about eyeballs, brand strength, and cost of conversion.

Quite simply outdoor advertising offers a real opportunity for your business to reach customers that aren’t necessarily looking for what you sell. And whereas the “reach” in online advertising is more like a battle for someone’s business when they’ve already showed interest, outdoor advertising is a constant introduction for all who see your advertisement to what it is you sell, and is a constant reminder to those who might need it that you are in business. Furthermore, with a strong street presence, your company is bound to become perceived as a leader in whatever field it is you compete.

During hard economic times, it is more important than ever to create a strong brand that will see you through to better times when people are more willing to spend. Creating the image of something customers aspire to buy or use is a tried and true way to win their business and – even more importantly – retain their loyalty (!) Implementing an outdoor advertising campaign in Chicago at today’s attractive prices or expanding what you already have is a smarter move now than it has ever been. For more information about Chicago Outdoor Advertising please call Denny Orsinger at 847-462-8433.