Anyone who keeps up on this blog will be familiar with the famous Harvard experiment that showed that a strong outdoor advertising campaign, in combination with a modest SEO campaign, yields better results for local, pedestrian-based businesses than the overused web advertising that so many businesses are implementing with diminishing returns.
In fact, during this tough economic period, price-sensitive consumers use advertiser’s page as a reference price to beat, much to the chagrin of the advertisers, who have to charge more for products and services in order to cover the cost of the advertising! For businesses whose main market is Chicago, billboard advertising therefore remains essential for marketing strategies for both good times and bad.
As a city, Chicago is ideal for outdoor advertising for some unique reasons. First, nearly half of commuters to the city use 4 main routes to access the city’s major districts. This represents an incredible opportunity for advertisers to reach a fairly affluent market (employed suburbanites) for a lot less than other forms of reaching them – direct mail and newsprint being other traditional and all but dead forms of accessing that elite clientele.
Second, within the city, hundreds of thousands of workers and residents use public transportation each day, affording incredible opportunities for advertisers to reach bored riders with targeted messages about products that would improve their lives from the rather miserable situation of taking public transit.
Third, Chicago is also a walking city, within pedestrians traversing the same sidewalks four, five, six, or seven times a day, giving a billboard advertisement ample time to make its impression into the consciousness and awareness of passersby when the need for the advertiser’s product or business arises. Lastly, billboard advertising in Chicago is cheaper than it has been in over a decade thanks to the misguided migration of advertising dollars to the internet, and has the ability to reach more eyeballs than ever before.
If your business isn’t advertising or is looking to save on advertising to position your brand as a leader for the better times that are undoubtedly ahead, harness the power of the “Harvard effect” by employing a billboard advertising strategy. For more information about Chicago Billboard Advertising please call Denny Orsinger at 847-462-8433.
One Comment
Thank you!
6 Trackbacks
[...] of signage so you should look into that before ordering 100 signs from a printing company. Billboard advertising can be the solution to both of these problems. Billboards are highly visible in the key locations [...]
[...] of signage so you should look into that before ordering 100 signs from a printing company. Billboard advertising can be the solution to both of these problems. Billboards are highly visible in the key locations [...]
[...] of signage so you should look into that before ordering 100 signs from a printing company. Billboard advertising can be the solution to both of these problems. Billboards are highly visible in the key locations [...]
[...] were certain that they would be back. Another waitress came up with the idea that we should rent a billboard advertising our diner somewhere located along the highway. That way all of the motorists passing us right by [...]
[...] were certain that they would be back. Another waitress came up with the idea that we should rent a billboard advertising our diner somewhere located along the highway. That way all of the motorists passing us right by [...]
[...] were certain that they would be back. Another waitress came up with the idea that we should rent a billboard advertising our diner somewhere located along the highway. That way all of the motorists passing us right by [...]