Mixed Media

Advertising in Iowa can be a challenge for many companies. With hundreds of local newspapers, yellow pages and radio stations, these typical advertising mediums are highly dissected. To effectively capture a market larger than a single town, one must look to billboard advertising to reach an efficient “Bang for your Buck” factor.

Iowa billboards can create awareness and push ones brand to the top cheaper and more efficiently than other mediums because of the road infrastructure. When traveling regionally there are very few options for routes, and an extremely high percentage of the traffic are traveling on only a handful of roads. Thus when trying to reach both the Iowa City and the Quad City market, I-80 is the best bang for your buck. When trying to reach the Quad City Market, I-280, I-80 and I-74 are the best bang for your buck.

When looking at a larger region such as South Eastern Iowa as a whole, one must think of the traffic patterns. There are many small towns with very few shopping, medical or employment facilities. In order to live in rural South Eastern Iowa, most people must become accustomed to driving 30-50 miles a day. With people living in smaller towns like Washington, Columbus Junction, Crawfordsville, Riverside, etc, their main hub for daily living is Iowa City/Coralville. All of these towns are filtering into US-218(The Avenue of the Saints) and are creating what we call the tunnel of isolation. We have a captive audience to an entire region by way of 1 road.

For more information about Iowa Billboards please call Denny Orsinger at 847-462-8433.