Fox River Grove is a town that is 40 miles northwest of the city of Chicago in Illinois. According to the 2000 Census, the population of Fox River Grove was 4,862. That number increases during the winter months due to the Norge Ski Club which has a 120-foot Olympic regulation ski jump, and during the summer months due to the Windy City Balloon Port which is the only hot air balloon port in the northwest suburbs. Fox River Grove has a central business district and during these busy seasons Fox River Grove advertising should be at its peak.
The central business district (CBD) of Fox River Grove is centered on the Lincoln and Illinois streets. This area contains many businesses including: restaurants, retail shops, upholstery shops, offices, gas stations, and more. During busy seasons these businesses have the opportunity to double if not triple their business but in a short period of time. Therefore, Fox River Grove advertising should be focused on those particular seasons and time frames.
Advertising is a way to communicate to a wide number of potential customers to try and persuade them to purchase or consume a particular brand or service. Fox River Grove advertising would be most effective if it was focused on potential customers coming to the town during the busy seasons as well on year round residents who know the town. During the snowy months, Fox River Grove attracts up to 10,000 visitors because of their ski club. The number of visitors is double the amount of people who live there, and this is a perfect time for Fox River Grove advertising to be at its peak.
Fox River Grove has approximately 100+ acres of public parks, 40 of these acres is along the Fox River and wooded areas. Fishing, boating, swimming, picnicking and multiple sports activities are some of the recreational choices to choose from along the Fox River. Due to this village’s natural beauty and activities, the Metra trains bring people into Fox River Grove from the city of Chicago with a breeze and in the summer months the little town is full of people. Fox River Grove advertising communicates to these visitors the variety of shops and restaurants available in the village.
The village is developing a walking/bicycling path from the Fox River to the commercial district and this path would be a great place to put some outdoor advertisements to add to Fox River Grove advertising. Since the village’s incorporation in 1919, the population and beauty has increased. Although keeping an ideal blend of business opportunity and hometown feeling is important, this little village is becoming popular and growing fast. Fox River Grove advertising should be aimed at keeping the hometown feel while showing off the town’s many attractions.