When making an advertising decision for your business there are 3 factors you must review. They are the message, market and medium. These factors are crucial to making prudent decisions with your advertising dollars. We will discuss the medium of billboards in this blog.
You first have to consider that people spend approximately half of their waking hours out of their home. You must gear your advertising plans accordingly. Mobility lends itself to affluence. Generally, the more one drives, the more discretionary dollars they have to spend. We are all “creatures of habit”, therefore we tend to do the same things throughout each day such as driving to work, driving to stores, driving to social events, driving the children while we commute on the roads for our daily wants and needs. In learning to drive, we are indoctrinated to read signs in order to obtain our driver license. This is a subliminal reality of our daily routines.
Billboards tend to be the least expensive media based on the number of people reached. It’s the 24/7 media. Mixed Media billboards are billed once each month. Print and electronic media are billed for each spot or insertion. To have the same frequency that billboards deliver, you would have to advertise in these mediums at least once a day for every day of the month.
With our billboards you can specifically target your audience which in turn gives you less waste of your advertising dollars. Repetition in advertising is imperative to develop the impressions necessary for any learning curve. (That’s what advertising is!) Billboards are the most efficient media at achieving this goal. They also double as aided recall for other advertising messages. Combining billboards with your other media will drastically reduce your cost per thousand. The larger than life graphics from billboards deliver stopping power for your product and services. You’ll get noticed! Your message is also believable due our desire to “PUT IT IN WRITING”.
The correct medium aligned with a good message placed in the right market will generate sales dollars for your business. Let Mixed Media Group, Inc help you with the right mix for your Chicago billboard advertising budget.