I work for Mixed Media Group, a Billboard Company. Prior to working for Mixed Media Group, I had experience on the Real Estate side of an International billboard company working in their Chicago regional offices. I now live in McHenry County and am selling McHenry County Billboards. It is educational and refreshing to be on the other side of the business. It allows you to work directly with the user of your product and see the benefits of their advertising.
I am working with a unique outdoor media product, Mixed Media Group’s proprietary billboard known as AdLites. One reason I love selling the AdLites is I believe them to be an excellent media for all types and sizes of businesses. They are more affordable for the small business proprietor, who is working hard to increase their “Awareness” throughout their community and looking to expand.
I recently had a sales appointment with a small restaurant tucked away in the corner of a strip mall. The owner purchased the existing business from a prior owner based on the equipment that currently existed on premise. The owner realized she needed “Awareness” due to her hidden location. Based on the current income the restaurant was generating, she clearly had little to spend on advertising however; she budgeted a decent sum for advertising in her buying cost. She purchased the business with her “eyes wide open” knowing she would have to advertise heavily on a small budget. I acknowledged her “ethnic uniqueness” and went to the experts in my office for her advertising copy. Jointly, through our office, we discussed a number of “IDEAS” for her copy and then “WOW” someone came up with the winning punch! Along with great copy, we advertised heavily in the areas where her “ethnic food” did not exist. We made decisions on rotary locations based on how far a customer would drive to enjoy it. How were we able to cover a large geographic area and keep “top of the mind awareness” for our client on a daily basis? We did it with outdoor advertising through our AdLite program. As mentioned, AdLites are Mixed Media Groups proprietary billboard which are unique, affordable, and located throughout McHenry County and its outlying areas.
The best part about selling outdoor advertising is working directly with the proprietor. It is very gratifying when a client informs you that their customers are all remarking on your “Great Billboard” and most of all on how well it is working. Plus, as a previous proprietor of a business myself, it’s great to have your business in “LIGHTS” and on a pedestal for everyone to see!