I moved to McHenry County in 2006. However, I have been visiting the area frequently for the past 15 years. My parents retired to Algonquin in the early 90’s and my siblings soon followed. I had no idea how far the County expanded or how much it had grown until I started selling billboard advertising for a local outdoor advertising company by the name of Mixed Media Group, Inc. Prior to selling McHenry County Advertising for Mixed Media Group, I worked for another major outdoor advertising firm in Chicago and acted as a liaison between the two companies. Living and working with local advertisers in McHenry County compared to just proposing a computer sheet of billboards with spotted locations on a map is quite different.
Most people do not realize that McHenry County is the largest county in the United States without an accessible expressway or interstate. The County is made up of only arterial and side streets. This factor along with local sign codes, allow our proprietary product AdLites to be viewed closer and lower on key roads. As McHenry County grows one finds themselves commuting many hours within the week driving to work and dealing with family chores and needs. After living here just a few weeks I remarked to my Mom on how much traffic there was; she just shrugged her shoulders and said “we deal with it to enjoy our country lifestyle”.
Approximately ten years ago, the owner of Mixed Media Group recognized the sprawling of McHenry Country and brought his proprietary back-lighted spectacular billboards to this area. He started the same program in Denver years previously, and recognized the geographic similarities.
The AdLites program is a spectacular back lighted rotary billboard program which is unmatched in “Chicago’s Northwest Territory”. AdLites are positioned close to the road and are illuminated 24 hours a day 7 days a week. They are a full bleed 6’ X 12’ translucent vinyl printed at 360 dpi and erected on a unique cantilevered structure lending to ultimate aesthetics and readership. As well, all electrical feeds are buried underground which also helps in un-obstructed readership. Mixed Media’s 60 + face AdLite program may be rotated at 30/60/90 day intervals. This is also unique in the industry. The most important factor of an outdoor advertising program is effective sales copy. It must catch the attention of the viewer which will cause “top of the mind awareness” and “aided recall” developing market share and ultimately sales. This is why I always get an amazed look on my client’s face when I inform them size doesn’t determine readership, layout does! Check out your trade publications. You’ll notice the ads that attract your attention are not always the biggest.
AdLites are perfect for the arterial streets in McHenry County and along with dynamic layout, are the most cost efficient media for your dollar. The best advertising campaign for most retailers should include outdoor advertising. Mixed Media should be part of your advertising mix. Let us prove this on an individual basis to you. Email us or give us a call.
