Outdoor advertising is very unique in delivering its message 24 hours a day 7 days a week. It’s your silent salesman stating who you are, what you do and where you’re located. With other media you buy one spot announcement or one display advertisement at a time. You have to buy many spots or ads to come close to the reach and frequency that Chicago billboards deliver each month. Many business owners are pleasantly awakening to this reality. Outdoor delivers a lot more bang for the buck. It’s the perfect medium to increase your advertising frequency as well as supporting aided recall. Most people spend at least 1/3 of their time away from home and work. This is the perfect opportunity to zero in on your prospects. When we are away from home, capitalize on the opportunity to make a sale on impulse since we simply are in a buying mode as we travel to and from work in our daily traditions. When you’re in your vehicle watching for informational and directional signs, you automatically see billboards. We’re simply conditioned to this behavior.
Another fact about outdoor is that you know you audience is older due to the age requirements of having a drivers license. In many incidences, more than one person is in the vehicle. We’re all creatures of habit; therefore we develop patterns where billboards confront us on a regular basis. A mobile population has much more disposable income than people sitting in a dwelling. If you think about it for a moment, it’s common sense. If we have money to spend, we’re going somewhere. We spend much more while mobile than when we are isolated. To sum it up, why spend all your advertising dollars directed to indoors. Shouldn’t you spend at least 1/3 of your budget out of home?
