In making an advertising decision one has 3 elements to consider. They are the medium, the market to be reached and the message. No matter what your medium choice is, the message must be right on. In billboard advertising it’s very important one uses the best substrate as well. If you’re a local business, you really only have one good choice and that is to use vinyl to decorate your message upon.
Vinyl unlike paper is much more durable and will, most of the time, last longer than the life of its message. It will not rip or as we say in the business “flag”. Wind, rain, and the elements in general are very hard on paper. You will have to produce many “stands” of the same copy with paper posters on a normal term of advertising whereas vinyl will last the whole term.
Also the quality of vinyl vs. paper on Chicago billboard advertising is incomparable. It’s like comparing 4 color images in magazine ads with 4 color images in newspaper ads. Vinyl delivers superior impact over paper. Laser jet printing technology of vinyl uses higher quality inks in a higher resolution. Unlike the old type of screen printing where all displays are usually the same, it’s easy to change individual images allowing a multi-panel, multi-message buy for no additional production charge at Mixed Media. Mixed Media Group Inc. prints resolution as high as 560 dpi in the Chicago area, Detroit and Eastern Iowa. This is somewhat higher than the norm, but Mixed Media has a back lighted product “AdLites” in addition to static billboards which really show off the higher resolution.
The bottom line is when your message on billboards is decorated on vinyl at high resolution, your business image is greatly enhanced and you deliver much higher impact to your prospects.
