Outdoor advertising is very unique in delivering its message 24 hours a day 7 days a week. It’s your silent salesman stating who you are, what you do and where you’re located. With other media you buy one spot announcement or one display advertisement at a time. You have to buy many [...]
I moved to McHenry County in 2006. However, I have been visiting the area frequently for the past 15 years. My parents retired to Algonquin in the early 90’s and my siblings soon followed. I had no idea how far the County expanded or how much it had grown until I started selling [...]
I work for Mixed Media Group, a Billboard Company. Prior to working for Mixed Media Group, I had experience on the Real Estate side of an International billboard company working in their Chicago regional offices. I now live in McHenry County and am selling McHenry County Billboards. It is educational and refreshing to [...]
When making an advertising decision for your business there are 3 factors you must review. They are the message, market and medium. These factors are crucial to making prudent decisions with your advertising dollars. We will discuss the medium of billboards in this blog.
You first have to consider that people spend approximately [...]
A lot of people seem to think only the size of an ad, or billboard in the case of outdoor advertising, determines readership of the advertising. This is not necessarily true. What does determine readership is the layout and how the design works within the environment it is competing in. For [...]
If you happen to be looking for a great way to advertise your McHenry County business, consider Cary billboards as a solution. Cary, Illinois is a fast-growing centrally located village along the highly traveled Highway 14. Silver Lake Road and Crystal Lake Avenue are also main thoroughfares connecting Cary with neighboring communities. The village is [...]
Anyone who keeps up on this blog will be familiar with the famous Harvard experiment that showed that a strong outdoor advertising campaign, in combination with a modest SEO campaign, yields better results for local, pedestrian-based businesses than the overused web advertising that so many businesses are implementing with diminishing returns.
In fact, during this [...]
A friend of mine who runs an SEO business in Chicago recently told me that his business has tripled over the past year or so, in no small part due to the rising perception that Adwords aren’t working as well as they used to.
When I asked him why, he suggested that buyers of those [...]
As a city of a certain style, Chicago has many features that make it a distinctly different place in which to market products and services. Leaning more toward the marketing footprint of New York, Chicago has myriad opportunities for the creative marketer.
As a city whose residents and workers alike get around on foot, there [...]
