Outdoor advertising is very unique in delivering its message 24 hours a day 7 days a week. It’s your silent salesman stating who you are, what you do and where you’re located. With other media you buy one spot announcement or one display advertisement at a time. You have to buy many [...]
When making an advertising decision for your business there are 3 factors you must review. They are the message, market and medium. These factors are crucial to making prudent decisions with your advertising dollars. We will discuss the medium of billboards in this blog.
You first have to consider that people spend approximately [...]
A lot of people seem to think only the size of an ad, or billboard in the case of outdoor advertising, determines readership of the advertising. This is not necessarily true. What does determine readership is the layout and how the design works within the environment it is competing in. For [...]
Anyone who keeps up on this blog will be familiar with the famous Harvard experiment that showed that a strong outdoor advertising campaign, in combination with a modest SEO campaign, yields better results for local, pedestrian-based businesses than the overused web advertising that so many businesses are implementing with diminishing returns.
In fact, during this [...]
A perennial theme woven throughout our conversations with potential clients and other people curious about the McHenry County advertising business is actually a misconception. With the dawn of Google adwords and pay-per-click advertising, businesses in smaller cities have completely foresworn advertising in traditional media, a move that now more than ever has come back to [...]
A new business climate requires bold new business decision-making. With marketing accounting for most business’s non-employee expenses, it is now absolutely necessary for businesses focused on the Chicago market to consider new ways to build their brands and reduce advertising costs to bolster their position for the better times that are surely ahead.
While businesses [...]
A friend of mine who runs an SEO business in Chicago recently told me that his business has tripled over the past year or so, in no small part due to the rising perception that Adwords aren’t working as well as they used to.
When I asked him why, he suggested that buyers of those [...]
As a full-service media agency, we are often asked to help clients devise clever ads for their Chicago billboards. The best way to figure out what to include in your billboard advertisement or how to convey your message is to determine which traffic categories of business yours falls into, and to pursue a strategy that [...]
As a city of a certain style, Chicago has many features that make it a distinctly different place in which to market products and services. Leaning more toward the marketing footprint of New York, Chicago has myriad opportunities for the creative marketer.
As a city whose residents and workers alike get around on foot, there [...]
For businesses of all sizes during tough economic times, it is important to devise and implement a comprehensive marketing strategy that will acquire the customers needed to stay afloat while saving money to invest in more aggressive marketing once the economy improves.
While in recent years, pay per click advertising offered through search engines like [...]
