Outdoor advertising is very unique in delivering its message 24 hours a day 7 days a week. It’s your silent salesman stating who you are, what you do and where you’re located. With other media you buy one spot announcement or one display advertisement at a time. You have to buy many [...]
Anyone who keeps up on this blog will be familiar with the famous Harvard experiment that showed that a strong outdoor advertising campaign, in combination with a modest SEO campaign, yields better results for local, pedestrian-based businesses than the overused web advertising that so many businesses are implementing with diminishing returns.
In fact, during this [...]
A perennial theme woven throughout our conversations with potential clients and other people curious about the McHenry County advertising business is actually a misconception. With the dawn of Google adwords and pay-per-click advertising, businesses in smaller cities have completely foresworn advertising in traditional media, a move that now more than ever has come back to [...]
A new business climate requires bold new business decision-making. With marketing accounting for most business’s non-employee expenses, it is now absolutely necessary for businesses focused on the Chicago market to consider new ways to build their brands and reduce advertising costs to bolster their position for the better times that are surely ahead.
While businesses [...]
A friend of mine who runs an SEO business in Chicago recently told me that his business has tripled over the past year or so, in no small part due to the rising perception that Adwords aren’t working as well as they used to.
When I asked him why, he suggested that buyers of those [...]
As a full-service media agency, we are often asked to help clients devise clever ads for their Chicago billboards. The best way to figure out what to include in your billboard advertisement or how to convey your message is to determine which traffic categories of business yours falls into, and to pursue a strategy that [...]
As a city of a certain style, Chicago has many features that make it a distinctly different place in which to market products and services. Leaning more toward the marketing footprint of New York, Chicago has myriad opportunities for the creative marketer.
As a city whose residents and workers alike get around on foot, there [...]
