I moved to McHenry County in 2006. However, I have been visiting the area frequently for the past 15 years. My parents retired to Algonquin in the early 90’s and my siblings soon followed. I had no idea how far the County expanded or how much it had grown until I started selling [...]
I work for Mixed Media Group, a Billboard Company. Prior to working for Mixed Media Group, I had experience on the Real Estate side of an International billboard company working in their Chicago regional offices. I now live in McHenry County and am selling McHenry County Billboards. It is educational and refreshing to [...]
Branding in today’s economy is more important than ever. Getting your name out to the masses and creating top of the mind awareness is the most important thing you can do to not only stay afloat, but to thrive in our current economy. Nothing can create top of the mind awareness cheaper and [...]
If there is one common misconception about marketing and advertising that I hear from locally-focused small business owners in Crystal Lake it is that internet advertising will improve sales and help them to build their brand. In actuality, neither of these are true. Here I will explain why.
Internet advertising targets those who already know [...]
A perennial theme woven throughout our conversations with potential clients and other people curious about the McHenry County advertising business is actually a misconception. With the dawn of Google adwords and pay-per-click advertising, businesses in smaller cities have completely foresworn advertising in traditional media, a move that now more than ever has come back to [...]
If Google’s recent stock price is any indication, the age of online advertising maybe coming to an abrupt… suspension. Conventional strategies like Adwords and affiliate sites have been replaced by more clever and efficient SEO strategies, and more and more businesses are realizing that a dominant online presence is no substitute for a strong brand. [...]
Just because your target market is smart does not mean they can’t be persuaded to do business with you. Even the ivy league elite are open to suggestion and can be convinced to buy something they aren’t necessarily looking for. Ground zero for this case study is Cambridge, MA. If there is anything that Harvard [...]
