Marketers, both national and local, are increasingly combining mobile with OOH assets as it is an innate part of the “outside the home” experience — plus both are steeped in location. Specifically, 68% of mobile use is done on the go and 70% of a consumer’s day is spent outside the home. Better yet, research […]
Looking back at 1977 – when I began working for the out of home (OOH) advertising business – that year is amazingly revealing, even prescient, about the future power of the oldest mass medium. Six slices of ’77 show the industry’s ability to adapt to change, connect to culture, and help solve problems: 1. Yesterday’s […]
Consumers are no longer looking at billboards in the same way they did twenty or thirty years ago. While they may still be considered a premium advertising space, consumers are engrossed in their smart phones, tablets, and gaming systems. Eyes are down, not up, for much of our lives. However, that doesn’t mean billboard advertising […]
Advertising began outdoors. The earliest outdoor messages were probably inscriptions on Egyptian monuments. When Johannes Gutenberg invented the movable type printing in 1450, modern advertising was introduced through the handbill. In 1796 the first illustrated poster was made when the lithographic process was perfected. Prior to the advent of motor vehicles, primitive examples of billboards […]
