Very exciting week for us here at Mixed Media Group. We would like the welcome The Sterne Team to our Adlite Rotary Program! We Would also like to welcome back The Association for Individual Development who renewed their Adlite program with us! If you’re interested in becoming part of one of our Billboard programs feel […]
Advertising has gone through three distinct phases since the ’90s. When I first joined the advertising industry the media world was focused on exposure. Traditional media ruled with ads driving demand generation, which equated to throwing much coverage and frequency at the consumers’ metaphorical wall and then trying to measure what they saw or heard in return. Optimizing […]
A funny ad is much more likely to make an impression than a simple branding message. If you want to inject a little humor into your marketing messages, feel free to give us a call(847-462-8433). We’d love to sit down and create a campaign for you!
Marketers, both national and local, are increasingly combining mobile with OOH assets as it is an innate part of the “outside the home” experience — plus both are steeped in location. Specifically, 68% of mobile use is done on the go and 70% of a consumer’s day is spent outside the home. Better yet, research […]
A funny ad is much more likely to make an impression than a simple branding message. If you want to inject a little humor into your marketing messages, feel free to give us a call(847-462-8433). We’d love to sit down and create a campaign for you!
Looking back at 1977 – when I began working for the out of home (OOH) advertising business – that year is amazingly revealing, even prescient, about the future power of the oldest mass medium. Six slices of ’77 show the industry’s ability to adapt to change, connect to culture, and help solve problems: 1. Yesterday’s […]
A funny ad is much more likely to make an impression than a simple branding message. If you want to inject a little humor into your marketing messages, feel free to give us a call(847-462-8433). We’d love to sit down and create a campaign for you!
Consumers are no longer looking at billboards in the same way they did twenty or thirty years ago. While they may still be considered a premium advertising space, consumers are engrossed in their smart phones, tablets, and gaming systems. Eyes are down, not up, for much of our lives. However, that doesn’t mean billboard advertising […]
A funny ad is much more likely to make an impression than a simple branding message. If you want to inject a little humor into your marketing messages, feel free to give us a call(847-462-8433). We’d love to sit down and create a campaign for you!
Over the past several years, there has been a flood of new technologies transforming the out of home (OOH) industry, resulting in major shifts to nearly every aspect of the business. The transformation began a few years ago with the development of high-quality, high-definition digital display technology. The integration of information used to draw insights […]
