Billboard advertising does much to create awareness, branding, and aided-recall as well as being the foundation to a solid media mix. In our “circle of awareness”, billboards whether digital, static, or rotary in nature are viewed as the building block at Mixed Media Group, Inc. for any advertising campaign. Based in McHenry County Illinois and reaching all the major cities of the county such as Crystal Lake, Lake in the Hills, Algonquin, Woodstock, Cary, McHenry, Fox River Grove, Johnsburg, Richmond, Marengo, Harvard and several others, Mixed Media Group, Inc. covers the Northwest Territory in the far northwest suburbs of Chicago. We have the best coverage and lowest cost per thousand utilizing our back lighted rotary billboards “AdLites”, static billboards, and 2 new digital billboards erected in the latter part of 2015.
When used properly, outdoor drives websites cheaper and faster than any other media. Websites have replaced much of the need for yellow pages as used in the past. They give you phone numbers, addresses and information about businesses. Posting and blogging between your website and social media will increase your “SEO” (search engine optimization) which will help a business gain organic positioning on their website which is key in having prospects find your business on the internet. Billboards are connected to this circle of awareness once again by recall and general recognition from all other media’s. It’s imperative to know how to connect all media to optimize business awareness and most of all create “Top of the Mind Awareness.”
Mixed Media Group also operates billboard locations in the Detroit metro area, Eastern Iowa/Quad Cities and the Iowa City metro area.