There are a number of reasons for the recent surge in billboard advertising, not the least of which is cost efficiency. Compared to other forms of advertising, billboards are a relatively inexpensive way to get your point across to the general public.
When comparing the cost of Outdoor Advertising to other media you have to compare apples-to-apples. Our costs are for 4-weeks of advertising, 24 hours a day. Their costs are for 1 Newspaper ad or 1 Spot (TV or radio), not 24 hours a day seven days a week for 4 weeks. That’s why our costs are so drastically cheaper.
(billboard in video is superimposed in place, construction completed 12/31/20)