The History Of Outdoor Advertising
The very beginning Although the first known billboard was in ancient Egypt, you could say it all really started in the 1790s, when lithography, a method of printing using oil and water, was invented, making the creation of posters possible. From then on, posters gradually increased in popularity and started to be used in locations […]
Read More >>5/28 A Little Humor To Get Your Week Started
A funny ad is much more likely to make an impression than a simple branding message. If you want to inject a little humor into your marketing messages, feel free to give us a call(847-462-8433). We’d love to sit down and create a campaign for you!
Read More >>Out-Of-Home Advertising Experiencing A Renaissance
A Brief History According to OOH trade organization Outdoor Advertising Association of America (OAAA), OOH has a storied history that can be traced to obelisks in Egypt, but also includes circus posters in the 19th century and a holiday campaign from Coca-Cola in the early 20th century that gave rise to our modern interpretation of Santa. Insiders now […]
Read More >>5/21 A Little Humor To Get Your Week Started
A funny ad is much more likely to make an impression than a simple branding message. If you want to inject a little humor into your marketing messages, feel free to give us a call(847-462-8433). We’d love to sit down and create a campaign for you!
Read More >>Art Sells on Digital Billboards
Selling advertising space is, in practice, selling an intangible. The deliverable is the benefit that comes from running the ad. Some prospects understand this on a basic level, but have a hard time moving forward on this concept alone. You have to paint them a picture. If you have a digital board, it can give […]
Read More >>5/14 A Little Humor To Get Your Week Started
A funny ad is much more likely to make an impression than a simple branding message. If you want to inject a little humor into your marketing messages, feel free to give us a call(847-462-8433). We’d love to sit down and create a campaign for you!
Read More >>There is Beauty in Simplicity
In OOH, we’re lucky. We have an audience BUILT IN, but as creatives, it’s still our job to get the attention of that audience. We still have to make them look. I believe we can achieve this by either being really simple OR making them really stand out. Simplicity There is beauty in simplicity. I […]
Read More >>5/07 A Little Humor To Get Your Week Started
A funny ad is much more likely to make an impression than a simple branding message. If you want to inject a little humor into your marketing messages, feel free to give us a call(847-462-8433). We’d love to sit down and create a campaign for you!
Read More >>Unlocking the Untapped Potential of OOH
Advertising has gone through three distinct phases since the ’90s. When I first joined the advertising industry the media world was focused on exposure. Traditional media ruled with ads driving demand generation, which equated to throwing much coverage and frequency at the consumers’ metaphorical wall and then trying to measure what they saw or heard in return. Optimizing […]
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