Monthly Archives: May 2018

The very beginning Although the first known billboard was in ancient Egypt, you could say it all really started in the 1790s, when lithography, a method of printing using oil and water, was invented, making the creation of posters possible. From then on, posters gradually increased in popularity and started to be used in locations […]

A funny ad is much more likely to make an impression than a simple branding message.  If you want to inject a little humor into your marketing messages, feel free to give us a call(847-462-8433).  We’d love to sit down and create a campaign for you!

A Brief History According to OOH trade organization Outdoor Advertising Association of America (OAAA), OOH has a storied history that can be traced to obelisks in Egypt, but also includes circus posters in the 19th century and a holiday campaign from Coca-Cola in the early 20th century that gave rise to our modern interpretation of Santa. Insiders now […]

A funny ad is much more likely to make an impression than a simple branding message.  If you want to inject a little humor into your marketing messages, feel free to give us a call(847-462-8433).  We’d love to sit down and create a campaign for you!

Selling advertising space is, in practice, selling an intangible.  The deliverable is the benefit that comes from running the ad.  Some prospects understand this on a basic level, but have a hard time moving forward on this concept alone.  You have to paint them a picture.   If you have a digital board, it can give […]

A funny ad is much more likely to make an impression than a simple branding message.  If you want to inject a little humor into your marketing messages, feel free to give us a call(847-462-8433).  We’d love to sit down and create a campaign for you!

In OOH, we’re lucky. We have an audience BUILT IN, but as creatives, it’s still our job to get the attention of that audience. We still have to make them look. I believe we can achieve this by either being really simple OR making them really stand out. Simplicity There is beauty in simplicity. I […]

A funny ad is much more likely to make an impression than a simple branding message.  If you want to inject a little humor into your marketing messages, feel free to give us a call(847-462-8433).  We’d love to sit down and create a campaign for you!

Advertising has gone through three distinct phases since the ’90s. When I first joined the advertising industry the media world was focused on exposure. Traditional media ruled with ads driving demand generation, which equated to throwing much coverage and frequency at the consumers’ metaphorical wall and then trying to measure what they saw or heard in return. Optimizing […]