Mixed Media Group has 2 Digital Displays on Rt 14 just west of Three Oaks Rd. See our video below for a great 1 minute overview.
Mixed Media Group has created 2 new books. Click the images below to be taken to a pdf of each book.
Mixed Media Group has 2 *BRAND NEW* digital displays on Rt 47 at Rt 176. See our video below for a great 90 second overview.
Mixed Media Group has 2 Digital Displays on Rt 31 just North of the Algonquin Bypass. See our video below for a great 90 second overview.
Between navigation systems, mobile devices and a range of listening options, drivers are more distracted than ever. But people continue to notice billboards. This media remains well-positioned to capture attention, even in the digital era. In fact, if anything, digital billboards are even more eye-catching than static ones. This has helped out of home (OOH) […]
Creative ads boost market share and revenue. The OAAA put on an outstanding July 25 webinar by James Hurman titled The Case For Creativity. Hurman is a media planner and consultant who’s written a book on the subject. Here are three takeaways from Hurman’s talk. There’s a link between ad creativity and effectiveness. Creative ads […]
Billboards are having a serious moment right now. Netflix recently announced it’s offering $300 million for the acquisition of an L.A. billboard company, sparking renewed interest in what could be called “old school” out-of-home (OOH) advertising. As the worlds of offline and digital marketing blur, billboards could become a powerful channel for media companies like […]
OHH advertising is now a US$29 billion market, responsible for approximately 6% of the $500 billion global advertising spend; and its revenue is expected to grow by 3% to 4% per year in the next five years to reach US$33 billion by 2021, MAGNA Intelligence’s study predits. The study, which is done by MAGNA Intelligence […]
A Brief History According to OOH trade organization Outdoor Advertising Association of America (OAAA), OOH has a storied history that can be traced to obelisks in Egypt, but also includes circus posters in the 19th century and a holiday campaign from Coca-Cola in the early 20th century that gave rise to our modern interpretation of Santa. Insiders now […]
Selling advertising space is, in practice, selling an intangible. The deliverable is the benefit that comes from running the ad. Some prospects understand this on a basic level, but have a hard time moving forward on this concept alone. You have to paint them a picture. If you have a digital board, it can give […]