Monthly Archives: June 2018

Creative ads boost market share and revenue.  The OAAA put on an outstanding July 25 webinar by James Hurman titled The Case For Creativity.  Hurman is a media planner and consultant who’s written a book on the subject.  Here are three takeaways from Hurman’s talk. There’s a link between ad creativity and effectiveness. Creative ads […]

A funny ad is much more likely to make an impression than a simple branding message.  If you want to inject a little humor into your marketing messages, feel free to give us a call(847-462-8433).  We’d love to sit down and create a campaign for you!

Billboards are having a serious moment right now. Netflix recently announced it’s offering $300 million for the acquisition of an L.A. billboard company, sparking renewed interest in what could be called “old school” out-of-home (OOH) advertising. As the worlds of offline and digital marketing blur, billboards could become a powerful channel for media companies like […]

A funny ad is much more likely to make an impression than a simple branding message.  If you want to inject a little humor into your marketing messages, feel free to give us a call(847-462-8433).  We’d love to sit down and create a campaign for you!

OHH advertising is now a US$29 billion market, responsible for approximately 6% of the $500 billion global advertising spend; and its revenue is expected to grow by 3% to 4% per year in the next five years to reach US$33 billion by 2021, MAGNA Intelligence’s study predits. The study, which is done by MAGNA Intelligence […]

A funny ad is much more likely to make an impression than a simple branding message.  If you want to inject a little humor into your marketing messages, feel free to give us a call(847-462-8433).  We’d love to sit down and create a campaign for you!

Can you market your product or company within 5 seconds to your consumers? Yes, you can, through billboards. It is one of the most popular methods of outdoor advertising, especially among big companies. You can make an impact in the subconscious mind of the pedestrians, drivers and passengers, everyone who uses the road where your […]

A funny ad is much more likely to make an impression than a simple branding message.  If you want to inject a little humor into your marketing messages, feel free to give us a call(847-462-8433).  We’d love to sit down and create a campaign for you!