Monthly Archives: January 2018

For each dollar spent on out of home (OOH) advertising, an average of $5.97 is generated in product sales, according to a new report released today by the Outdoor Advertising Association of America (OAAA). While radio, print, and digital display advertising receive a greater share of campaign dollars in the average media mix, OOH produces […]

A funny ad is much more likely to make an impression than a simple branding message.  If you want to inject a little humor into your marketing messages, feel free to give us a call(847-462-8433).  We’d love to sit down and create a campaign for you!

Communities are combining the power of OOH to engage and empower citizens. OOH campaigns speak directly to members of the community, directing them online and encouraging social media activity. In Chicago, IL, billboards in the Englewood area aim to rebrand the community. Campaign organizers hope to create a positive change and “highlight the rich history, […]

A funny ad is much more likely to make an impression than a simple branding message.  If you want to inject a little humor into your marketing messages, feel free to give us a call(847-462-8433).  We’d love to sit down and create a campaign for you!

It is said that you see over 1000 ads per day, and yet remember only 7. These days, with the advent of digital advertising, that first number is probably higher. But if you drive a car daily, a large portion of the ads you wee will be billboard ads. Billboard ads come in many different […]

A funny ad is much more likely to make an impression than a simple branding message.  If you want to inject a little humor into your marketing messages, feel free to give us a call (847-462-8433).  We’d love to sit down and create a campaign for you!

Very exciting week for us here at Mixed Media Group. We would like the welcome The Sterne Team to our Adlite Rotary Program! We Would also like to welcome back The Association for Individual Development who renewed their Adlite program with us! If you’re interested in becoming part of one of our Billboard programs feel […]

Advertising has gone through three distinct phases since the ’90s. When I first joined the advertising industry the media world was focused on exposure. Traditional media ruled with ads driving demand generation, which equated to throwing much coverage and frequency at the consumers’ metaphorical wall and then trying to measure what they saw or heard in return. Optimizing […]

A funny ad is much more likely to make an impression than a simple branding message.  If you want to inject a little humor into your marketing messages, feel free to give us a call(847-462-8433).  We’d love to sit down and create a campaign for you!

Marketers, both national and local, are increasingly combining mobile with OOH assets as it is an innate part of the “outside the home” experience — plus both are steeped in location. Specifically, 68% of mobile use is done on the go and 70% of a consumer’s day is spent outside the home. Better yet, research […]