Category Archives: Press

Between navigation systems, mobile devices and a range of listening options, drivers are more distracted than ever. But people continue to notice billboards. This media remains well-positioned to capture attention, even in the digital era. In fact, if anything, digital billboards are even more eye-catching than static ones. This has helped out of home (OOH) […]

A Brief History According to OOH trade organization Outdoor Advertising Association of America (OAAA), OOH has a storied history that can be traced to obelisks in Egypt, but also includes circus posters in the 19th century and a holiday campaign from Coca-Cola in the early 20th century that gave rise to our modern interpretation of Santa. Insiders now […]

Selling advertising space is, in practice, selling an intangible.  The deliverable is the benefit that comes from running the ad.  Some prospects understand this on a basic level, but have a hard time moving forward on this concept alone.  You have to paint them a picture.   If you have a digital board, it can give […]

In OOH, we’re lucky. We have an audience BUILT IN, but as creatives, it’s still our job to get the attention of that audience. We still have to make them look. I believe we can achieve this by either being really simple OR making them really stand out. Simplicity There is beauty in simplicity. I […]

Advertising has gone through three distinct phases since the ’90s. When I first joined the advertising industry the media world was focused on exposure. Traditional media ruled with ads driving demand generation, which equated to throwing much coverage and frequency at the consumers’ metaphorical wall and then trying to measure what they saw or heard in return. Optimizing […]

Out of home (OOH) advertising revenue rose 1.2 percent in 2017 compared to the previous year, accounting for $7.7 billion, based on figures released by the Outdoor Advertising Association of America (OAAA). OOH spend was up 1.1 percent in the fourth quarter, compared to 2016. The revenue total marks a record all-time high for OOH […]

Great billboard artwork is a combination of simple concepts steeped in decades of research. As long as you follow these basic, time-proven steps, you will always deliver your client a billboard that is attractive and effective. And if you fail to utilize this information, brought to you by billboard company research beginning in the 1920s, […]

When Axl Rose ended a 23-year feud with his former Guns N’ Roses bandmates, Duff McKagan and Slash, and agreed to reunite with them onstage in 2016, the band unveiled its North American tour in an unusual way. There were no news conferences, talk-show chats or photo ops. Instead, flashy electronic billboards featuring the band’s […]

For each dollar spent on out of home (OOH) advertising, an average of $5.97 is generated in product sales, according to a new report released today by the Outdoor Advertising Association of America (OAAA). While radio, print, and digital display advertising receive a greater share of campaign dollars in the average media mix, OOH produces […]

Communities are combining the power of OOH to engage and empower citizens. OOH campaigns speak directly to members of the community, directing them online and encouraging social media activity. In Chicago, IL, billboards in the Englewood area aim to rebrand the community. Campaign organizers hope to create a positive change and “highlight the rich history, […]