Do People Notice Billboards?
Between navigation systems, mobile devices and a range of listening options, drivers are more distracted than ever. But people continue to notice billboards. This media remains well-positioned to capture attention, even in the digital era. In fact, if anything, digital billboards are even more eye-catching than static ones. This has helped out of home (OOH) […]
Read More >> Out-Of-Home Advertising Experiencing A Renaissance
A Brief History According to OOH trade organization Outdoor Advertising Association of America (OAAA), OOH has a storied history that can be traced to obelisks in Egypt, but also includes circus posters in the 19th century and a holiday campaign from Coca-Cola in the early 20th century that gave rise to our modern interpretation of Santa. Insiders now […]
Read More >> Art Sells on Digital Billboards
Selling advertising space is, in practice, selling an intangible. The deliverable is the benefit that comes from running the ad. Some prospects understand this on a basic level, but have a hard time moving forward on this concept alone. You have to paint them a picture. If you have a digital board, it can give […]
Read More >> Out Of Home Advertising Up 1.2% To $7.7 Billion In 2017
Out of home (OOH) advertising revenue rose 1.2 percent in 2017 compared to the previous year, accounting for $7.7 billion, based on figures released by the Outdoor Advertising Association of America (OAAA). OOH spend was up 1.1 percent in the fourth quarter, compared to 2016. The revenue total marks a record all-time high for OOH […]
Read More >> In the Age of Digital, Billboards Are Far From Dead
When Axl Rose ended a 23-year feud with his former Guns N’ Roses bandmates, Duff McKagan and Slash, and agreed to reunite with them onstage in 2016, the band unveiled its North American tour in an unusual way. There were no news conferences, talk-show chats or photo ops. Instead, flashy electronic billboards featuring the band’s […]
Read More >> OOH is Best Digital Media Primer for Mobile & Social Online Activation
Marketers, both national and local, are increasingly combining mobile with OOH assets as it is an innate part of the “outside the home” experience — plus both are steeped in location. Specifically, 68% of mobile use is done on the go and 70% of a consumer’s day is spent outside the home. Better yet, research […]
Read More >> New Study Highlights the Effectiveness of Digital Billboards
Digital billboards generate high recall for ads and positive consumer attitudes, according to a new study conducted by Nielsen. Three out of four (75%) respondents recalled seeing a digital billboard in the past month and 60 percent noticed one in the past week, according to Nielsen’s survey of those who traveled roadways with digital billboards. […]
Read More >> Nielsen: Billboards drive Websites/Social Media better than anyone
Out of home (OOH) advertising is the most effective offline medium in driving online activity, according to a new study released by Nielsen. The study found OOH delivers more online activity per ad dollar spent compared to television radio and print. “OOH’s connection to digital media is undeniable,” said OAAA’s Nancy Fletcher. “OOH campaigns boost […]
Read More >> Billboard Case Study: A Million Dreams Masquerade Ball
Mixed Media was approached by Louis Vasquez, the Marketing Coordinator for A Million Dreams, and asked to help get the word out about an upcoming Charity Masquerade Ball to benefit the Make-A-Wish Foundation. Mixed Media created the vanity domain name “HelpMakeAWish.com” because the original domain name of “maw-amilliondreams.weebly.com” did not lend itself to easy retention. […]
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