Out of home (OOH) advertising is the most effective offline medium in driving online activity, according to a new study released by Nielsen. The study found OOH delivers more online activity per ad dollar spent compared to television radio and print.
“OOH’s connection to digital media is undeniable,” said OAAA’s Nancy Fletcher. “OOH campaigns boost online engagement more than other traditional media can. As digital ad spend increases, so does OOH’s, because it drives people in the real world online.”
Nearly five in 10 U.S. adults (46%) have used Google, Bing, Yahoo or another Internet search engine to look up information after seeing or hearing something advertised in OOH formats int he past six months. Nearly 40 percent have visited a Facebook page or posted a message on Facebook after seeing an OOH ad.