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The Creative Advertisement Wins

Billboard Case Study

Creative ads boost market share and revenue.  The OAAA put on an outstanding July 25 webinar by James Hurman titled The Case For Creativity.  Hurman is a media planner and consultant who’s written a book on the subject.  Here are three takeaways from Hurman’s talk. There’s a link between ad creativity and effectiveness. Creative ads […]

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6/25 A Little Humor To Get Your Week Started

Uncategorized

A funny ad is much more likely to make an impression than a simple branding message.  If you want to inject a little humor into your marketing messages, feel free to give us a call(847-462-8433).  We’d love to sit down and create a campaign for you!

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The Billboard Is Back

Billboard Case Study

Billboards are having a serious moment right now. Netflix recently announced it’s offering $300 million for the acquisition of an L.A. billboard company, sparking renewed interest in what could be called “old school” out-of-home (OOH) advertising. As the worlds of offline and digital marketing blur, billboards could become a powerful channel for media companies like […]

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6/18 A Little Humor To Get Your Week Started

Chicago Billboards

A funny ad is much more likely to make an impression than a simple branding message.  If you want to inject a little humor into your marketing messages, feel free to give us a call(847-462-8433).  We’d love to sit down and create a campaign for you!

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OOH Advertising To Soar By 2021

Billboard Case Study

OHH advertising is now a US$29 billion market, responsible for approximately 6% of the $500 billion global advertising spend; and its revenue is expected to grow by 3% to 4% per year in the next five years to reach US$33 billion by 2021, MAGNA Intelligence’s study predits. The study, which is done by MAGNA Intelligence […]

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