Blog


Why LED Screens Gained So Much Popularity For OOHA

Billboard Case Study

As a newer and innovative technology being regularly introduced, promotion and branding techniques adopted by businesses are changing at a rapid rate. The newest form of advertising is ‘Outdoor LED Displays’. These are the display screens which are dynamic in nature and are generally used in the place of traditional billboards. The display screen is […]

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7/2 A Little Humor To Get Your Week Started

Uncategorized

A funny ad is much more likely to make an impression than a simple branding message.  If you want to inject a little humor into your marketing messages, feel free to give us a call(847-462-8433).  We’d love to sit down and create a campaign for you!

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The Creative Advertisement Wins

Billboard Case Study

Creative ads boost market share and revenue.  The OAAA put on an outstanding July 25 webinar by James Hurman titled The Case For Creativity.  Hurman is a media planner and consultant who’s written a book on the subject.  Here are three takeaways from Hurman’s talk. There’s a link between ad creativity and effectiveness. Creative ads […]

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6/25 A Little Humor To Get Your Week Started

Uncategorized

A funny ad is much more likely to make an impression than a simple branding message.  If you want to inject a little humor into your marketing messages, feel free to give us a call(847-462-8433).  We’d love to sit down and create a campaign for you!

Read More >>

The Billboard Is Back

Billboard Case Study

Billboards are having a serious moment right now. Netflix recently announced it’s offering $300 million for the acquisition of an L.A. billboard company, sparking renewed interest in what could be called “old school” out-of-home (OOH) advertising. As the worlds of offline and digital marketing blur, billboards could become a powerful channel for media companies like […]

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