Category Archives: Press

It is said that you see over 1000 ads per day, and yet remember only 7. These days, with the advent of digital advertising, that first number is probably higher. But if you drive a car daily, a large portion of the ads you wee will be billboard ads. Billboard ads come in many different […]

Advertising has gone through three distinct phases since the ’90s. When I first joined the advertising industry the media world was focused on exposure. Traditional media ruled with ads driving demand generation, which equated to throwing much coverage and frequency at the consumers’ metaphorical wall and then trying to measure what they saw or heard in return. Optimizing […]

Marketers, both national and local, are increasingly combining mobile with OOH assets as it is an innate part of the “outside the home” experience — plus both are steeped in location. Specifically, 68% of mobile use is done on the go and 70% of a consumer’s day is spent outside the home. Better yet, research […]

Looking back at 1977 – when I began working for the out of home (OOH) advertising business – that year is amazingly revealing, even prescient, about the future power of the oldest mass medium. Six slices of ’77 show the industry’s ability to adapt to change, connect to culture, and help solve problems: 1. Yesterday’s […]

Consumers are no longer looking at billboards in the same way they did twenty or thirty years ago. While they may still be considered a premium advertising space, consumers are engrossed in their smart phones, tablets, and gaming systems. Eyes are down, not up, for much of our lives. However, that doesn’t mean billboard advertising […]

Over the past several years, there has been a flood of new technologies transforming the out of home (OOH) industry, resulting in major shifts to nearly every aspect of the business. The transformation began a few years ago with the development of high-quality, high-definition digital display technology. The integration of information used to draw insights […]

Advertising began outdoors. The earliest outdoor messages were probably inscriptions on Egyptian monuments.  When Johannes Gutenberg invented the movable type printing in 1450, modern advertising was introduced through the handbill.  In 1796 the first illustrated poster was made when the lithographic process was perfected. Prior to the advent of motor vehicles, primitive examples of billboards […]

Digital billboards generate high recall for ads and positive consumer attitudes, according to a new study conducted by Nielsen. Three out of four (75%) respondents recalled seeing a digital billboard in the past month and 60 percent noticed one in the past week, according to Nielsen’s survey of those who traveled roadways with digital billboards. […]

The US Supreme Court today denied Scenic America’s appeal of its failed legal attack on digital billboards, ending a four-year legal battle. “A decade ago, a federal agency responded to questions from States – which is routine — about a new technology known as digital billboards. The courts concluded that federal guidance to the States […]

Article Excerpt and photo courtesy of Voyage Chicago Today we’d like to introduce you to Dennis Orsinger and Steve Weber. Dennis and Steve, let’s start with your story. We’d love to hear how you got started and how the journey has been so far. Denny Orsinger: I was introduced to the out of home advertising industry […]