Category Archives: Billboard Case Study

When Axl Rose ended a 23-year feud with his former Guns N’ Roses bandmates, Duff McKagan and Slash, and agreed to reunite with them onstage in 2016, the band unveiled its North American tour in an unusual way. There were no news conferences, talk-show chats or photo ops. Instead, flashy electronic billboards featuring the band’s […]

Marketers, both national and local, are increasingly combining mobile with OOH assets as it is an innate part of the “outside the home” experience — plus both are steeped in location. Specifically, 68% of mobile use is done on the go and 70% of a consumer’s day is spent outside the home. Better yet, research […]

Digital billboards generate high recall for ads and positive consumer attitudes, according to a new study conducted by Nielsen. Three out of four (75%) respondents recalled seeing a digital billboard in the past month and 60 percent noticed one in the past week, according to Nielsen’s survey of those who traveled roadways with digital billboards. […]

Mixed Media was approached by Louis Vasquez, the Marketing Coordinator for A Million Dreams, and asked to help get the word out about an upcoming Charity Masquerade Ball to benefit the Make-A-Wish Foundation. Mixed Media created the vanity domain name “HelpMakeAWish.com” because the original domain name of “maw-amilliondreams.weebly.com” did not lend itself to easy retention. […]